Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Safran business class seat: THE Room FX for 787‑9
Safran business class seat THE Room FX, developed with Acumen, debuts on ANA’s Boeing 787‑9.
Safran Seats and UK-based design firm Acumen have unveiled THE Room FX — a new Safran business class seat created for All Nippon Airways (ANA; IATA: NH, ICAO: ANA) to install on Boeing 787‑9 aircraft. The announcement positions the product as a next-gen premium offering focused on passenger comfort and modern cabin design.
Rather than a radical engineering overhaul, THE Room FX emphasizes advanced ergonomics, improved privacy and configurable options that let airlines tailor the passenger experience. Safran and Acumen say the seat’s design language responds to current trends in premium travel, offering a refined mix of personal space and modularity.
The launch underscores continued investment by Western aerospace suppliers and global carriers in cabin product upgrades. For airlines, new business class seats are a visible way to compete on long‑haul comfort, loyalty retention and brand differentiation without changing aircraft type.
Why the Safran business class seat THE Room FX matters
Designed for ANA’s Boeing 787‑9, THE Room FX represents the iterative innovation seatmakers are pursuing: better privacy, nuanced ergonomics and more customization for airline customers. Safran’s partnership with a specialist design house like Acumen highlights how seat vendors combine engineering and interior styling to meet airline briefings.
- Safran business class seat — THE Room FX tailored for ANA’s Boeing 787‑9, with privacy and ergonomic focus.
- Collaborative design between Safran Seats and Acumen to deliver a modern premium cabin aesthetic.
- Market impact: a clear signal that airlines and suppliers prioritize cabin comfort as a competitive product.
Details on rollout schedules, exact seat counts per aircraft and delivery timing were not published with the initial reveal. Watch for airline confirmations from ANA and supplier release notes for exact fitments and cabin layouts.
